SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
95 articles published, no gated PDFs, no fluff.
SEO vs AEO vs GEO: what's the difference?
SEO, AEO and GEO get blended into buzzwords. Here is the plain difference between them, when each matters, and how they stack into one content plan.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
Prompt Injection and Content Poisoning: Protecting Your GEO Visibility
Competitors and scrapers can skew what AI says about your pricing and products. The realistic threats, and the monitoring that catches them early.
5 GEO Tactics That Get Your Content Cited by AI
Researchers tested nine ways to win AI citations. Five worked. Here they are, with before-and-after lines you can paste into any page today.
Entity-Based GEO: How Knowledge Graphs Shape What AI Says About You
AI engines describe your brand from an entity record, not your homepage. Here is how Wikidata, schema and consistent citations change what the models say.
Generative Engine Optimization: How to Get Cited by AI
Your page ranks first on Google but ChatGPT names a competitor. GEO fixes that. Here's how AI answer engines pick who to quote, and the code to make it you.
GEO Analytics: How to Track Traffic From ChatGPT, Perplexity and Claude
AI referral traffic hides inside direct / (none). Here is the GA4 channel group, regex and server-log setup that separates real AI clicks from crawler hits.
We publish what we run on our own clients.AI answers.
Every playbook here is one we have shipped.AEO + GEO in 2026.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Best enterprise SEO platforms for...
Based on available sources, the strongest options include:
ChatGPT
Gemini
Perplexity
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