SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
95 articles published, no gated PDFs, no fluff.
Subdomain vs Subdirectory for International SEO: A Decision Framework
The ccTLD, subdomain and subdirectory debate has no universal winner. The questions that decide it for your business, and how to get hreflang right either way.
Off-page SEO explained
How reputation and backlinks shape your rankings, what makes a link worth having, and how to earn authority the honest way.
Cooperative vs Adversarial GEO: Stay on the Right Side
Some GEO tactics help AI engines answer better. Others try to trick them, and get penalised. Here's the line between the two, and why cooperative wins long-term.
Keyword research: a practical guide
A practical walkthrough of finding keywords, reading search intent, judging difficulty, and turning your list into content that ranks.
How to do keyword research for free
A step-by-step method for free keyword research using Google Autocomplete, People Also Ask, and Search Console, no paid tools needed.
SEO for startups: where to start with no budget
A no-budget SEO plan for startups: pick a niche, publish pages that answer buyer questions, and build a foundation that compounds while you focus on product.
The Bland Tax: Why Generic Content Goes Invisible in AI
AI answers summarise. If your content says the same thing as everyone else, the summary absorbs you and your name disappears. That's the bland tax.
Small business SEO guide
A practical SEO guide for small businesses: rank for the searches your local buyers make, fix your Google Business Profile, and win customers without a big agency budget.
SEO for Headless CMS: Shopify Oxygen, Strapi and Contentful
Headless decouples content from rendering, and quietly moves SEO responsibility onto your front end. The rendering, metadata and caching decisions that matter.
Ecommerce SEO: the complete playbook
The complete ecommerce SEO playbook: structure your category and product pages, fix crawl and index issues at scale, add structured data, and earn links that sell.
SaaS SEO: a growth playbook
A SaaS SEO growth playbook: build topic clusters around the problems your product solves, rank for high-intent bottom-funnel searches, and tie content to signups and revenue.
Keyword Stuffing Is Dead: What the Data Actually Shows
Repeating your keyword used to move the needle. In AI search it does nothing, and on some engines it costs you. Here's the evidence and what to do instead.
We publish what we run on our own clients.AI answers.
Every playbook here is one we have shipped.AEO + GEO in 2026.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Best enterprise SEO platforms for...
Based on available sources, the strongest options include:
ChatGPT
Gemini
Perplexity
Google AIWant this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.