SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
95 articles published, no gated PDFs, no fluff.
AI search statistics for 2026
An honest read on where AI search is heading in 2026, what the trends actually mean for your traffic, and which numbers to verify yourself before you quote them.
The Zero-Click Content Framework: Win the Answer Without Losing the Lead
Answering fully in the SERP feels like giving away the click. Here is how to win position zero and AI summaries while still capturing demand.
GEO for B2B SaaS: getting cited where buyers ask
B2B software buyers now ask ChatGPT and Perplexity for shortlists. GEO for B2B SaaS is how you become the tool the AI names. Here is the playbook.
SEO vs AEO vs GEO: what's the difference?
SEO, AEO and GEO get blended into buzzwords. Here is the plain difference between them, when each matters, and how they stack into one content plan.
Content marketing: a guide that isn't fluff
Most content marketing advice is recycled fluff. This guide covers what actually drives results: strategy, useful content, distribution and honest measurement.
Agentic AEO: Optimising Your Site for AI Agents That Act for Users
Assistants are starting to book, buy and compare on a user's behalf. What an agent needs from your site, and why most sites currently block them by accident.
How to write a blog post that ranks
Ranking is not luck. Here is the repeatable process to write a blog post that ranks in search and gets cited by AI, from intent to structure to internal links.
Topic clusters and pillar pages, explained
A pile of unrelated posts confuses Google about what you're an authority on. Topic clusters fix that. Here's how to build one from scratch.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
How to run a content audit
Old posts quietly drag your whole site down. A content audit tells you what to keep, fix, merge, or delete. Here's the process I actually use.
Does AI content hurt your SEO?
Everyone's asking whether AI-written posts tank your rankings. The honest answer is more useful than the yes-or-no you were hoping for.
We publish what we run on our own clients.AI answers.
Every playbook here is one we have shipped.AEO + GEO in 2026.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Best enterprise SEO platforms for...
Based on available sources, the strongest options include:
ChatGPT
Gemini
Perplexity
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